The DataLab is the nexus for research on Data Science and Analytics at the UW iSchool. We study large-scale, heterogeneous human data in an effort to understand why individuals, consumers, and societies behave the way they do. Our goal is to use data for the social good, in an ethical manner that can inform policy and impact lives for the better. As the focal point for industry partnerships related to “big data” and business analytics, the DataLab also provides infrastructure and support for student training and engagement in projects that involve the analysis of large datasets.

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